Privacy Policy

1. Who We Are

This Privacy Policy explains how Abundance Traders Pty Ltd as trustee for the Mew Family Trust, trading as Sand Mew (ABN 75 142 396 946) (“we”, “us”), collects, uses, stores and shares your personal information.

It applies to sandmew.com, our Kajabi sites (including programs.sandmew.com), our online courses, our programs (including 1:1 and small-group sessions), emails and social media advertising. We handle personal information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

2. What We Collect and How

We collect personal information when you buy a course, book a session, fill in a form, join our email list, contact us, or visit our websites. This may include:

• Contact details: your name, email address and phone number.

• Purchase details: what you bought, when, and billing details. Card details are processed by Stripe or Kajabi Payments; we never see or store your full card number.

• Course activity: your login, course progress and any comments you post.

• Booking details: session times and the details you give when booking through Calendly.

• Form responses: information you submit through Jotform on sandmew.com, including intake forms.

• Session information: for program clients, as described in section 4.

• Website and ad data: device, browser, pages visited and ad interactions, collected through cookies, Meta Pixel and Google Analytics.

• Blueprint details: if you order a blueprint, your full name, profession, and date, time and place of birth.

• Messages: messages you send us on WhatsApp or other messaging platforms during a program.

You can ask us a general question without giving your name. To join a program, book a session or submit a form on our website, we need your name, email address and phone number, so we can reach you reliably and support you throughout.

3. Why We Use It

We use your personal information to:

• process payments and give you access to the courses you buy;

• run our programs, including 1:1 and small-group sessions and ongoing support, and create blueprints you order;

• reply to your questions and provide support;

• send you course updates and, if you have opted in, emails about our offers;

• understand how our websites and ads perform, and show relevant ads; and

• meet our legal, tax and accounting obligations.

We do not sell your personal information.

4. Health and Session Information (Program Clients)

Our programs are in-depth journeys that combine 1:1 and/or small-group sessions with ongoing support on WhatsApp or other messaging platforms. As part of a program, we may collect sensitive information about your physical, emotional or mental wellbeing. We only collect it with your consent and only to support you through the program.

• Intake forms: completed through Jotform before your program starts. We keep them for up to 10 years after your last session.

• Meeting summaries: notes from your sessions, kept in our Zoom account and deleted once we no longer need them to support you.

• Session recordings: sessions held on Zoom may be recorded, with your consent, so you can rewatch them. Recordings are kept for a limited time and are usually deleted within 5 to 10 days.

• Messages: support messages on WhatsApp or other platforms stay in those apps and are deleted when no longer needed.

• Small-group sessions: other participants will hear what you choose to share. Everyone in a group must agree to keep what is shared confidential. However, each participant is responsible for their own conduct, and Sand Mew does not guarantee that other participants will comply.

We never use session information for marketing, and we never share it with anyone else without your consent unless the law requires it or there is a serious threat to someone’s life, health or safety.

5. Emails, Cookies and Tracking

Emails. We send marketing emails through Kajabi only to people who have opted in. Every email has an unsubscribe link. Purchase and course-access emails are still sent if you unsubscribe from marketing.

Cookies and tracking. Our websites use cookies and similar tools, including:

• Google Analytics, to understand how visitors use our websites; and

• Meta Pixel, to measure our Facebook and Instagram ads and show ads to people who have visited our websites.

These tools may collect your device, browser, IP address and pages visited. You can block or delete cookies in your browser settings, opt out of Google Analytics with Google’s opt-out browser add-on, and change your ad preferences in your Facebook or Instagram settings.

6. Who We Share It With

We share personal information only with the service providers that help us run our business, and only as much as they need:

We may also share information with our professional advisers (such as our accountant), our assistant where they help deliver our courses, or where the law requires it.

AI tools. We use AI tools such as ChatGPT (OpenAI) and Claude (Anthropic) to help with writing, content and admin.

• Blueprints: if you order a blueprint, we enter the details needed to create it into an AI tool: your full name, profession, and date, time and place of birth. We do not enter anything else about you.

• Session information: we only rarely use AI tools with session information, and when we do, we first remove your name and any other details that identify you.

We switch off the settings that let these providers use our content to train or improve their AI models.

Overseas disclosure. Most of these providers are based in, or store data in, the United States and other countries. By using our services, you consent to your information being stored and processed overseas. We choose reputable providers with their own privacy and security protections.

7. Storage, Security and How Long We Keep It

Your information is stored electronically with the providers listed above. We take reasonable steps to protect it from misuse, loss and unauthorised access, including password-protected accounts and limiting who can see it.

We keep personal information only as long as we need it for the purposes in this policy or as the law requires (for example, purchase records for tax purposes). Session information is kept as set out in section 4. When we no longer need information, we delete it or de-identify it.

8. Your Rights and Complaints

You can ask to see the personal information we hold about you, or ask us to correct or delete it, by emailing sand@sandmew.com. We will respond within 30 days. In rare cases the law may allow us to refuse, and we will explain why.

If you have a concern about how we have handled your information, please email us first and we will respond within 30 days. If you are not satisfied, you can complain to the Office of the Australian Information Commissioner at oaic.gov.au.

9. Changes to This Policy

We may update this policy from time to time. The latest version will always be on our website, with its effective date at the top.

10. Contact Us

Sand Mew Abundance Traders Pty Ltd atf Mew Family Trust
Email: sand@sandmew.com

© 2026 Sand Mew. All rights reserved.